STEAM THIRD PARTY MERCHANDISE INTEGRATION
PROBLEM: Consumers unable to find secure and trustworthy merchandise of their favorite game franchises.
SOLUTION: Valve integrates Steam Partner Approval merchandisers that surface their merchandise directly on game pages.
Steam allowing third-party merchandise integration continues to add to the prestige and one-stop-shop effect Steam has garnered over the last 20+ years. Given the enormous amount of trust consumers have in the platform, by Valve surfacing approved merchandisers directly to a game's page, players can know that the merchandise they are purchasing come from safe and certified sellers.
The third-party merchandisers would handle all the logistics of shipping the products directly to the player, Valve takes a cut for the sale through the transaction through their platform and doesn't need to worry about the hassle of shipping and handling - their only cost and hosting/surfacing those store fronts.
This is pro-consumer and pro-small business.
