LAKE: SEASON'S GREETINGS
PR Manager
PR Manager
Worked with the Director of Communications on media and social media campaigns for Lake's DLC
MY EXPERIENCE
I joined the Communications department during a limbo period between internal projects.
During the course of this project:
I joined the Communications department during a limbo period between internal projects.
During the course of this project:
1) Crafted press releases to inform various media outlets about Lake: Season's Greeting's launch.
2) Wrote and managed the key-sending embargo process, ensuring the press received early access to the game and retrieved and archived their reviews on the day of launch.
3) Created and published social media posts throughout the campaign.
4) Showcased the game at PAX East and ran Whitethorn Games' booth.
Tools
MailChimp
Press Engine
Monday.com
Publer
MailChimp
Press Engine
Monday.com
Publer
SCREENSHOTS OF LAKE: SEASON'S GREETINGS
EXAMPLE OF PRESS / MEDIA WRITINGS
